Nazal

For this project, our team partnered with Nazal from concept to launch, building a complete brand ecosystem that established a strong foundation for a new wellness brand entering the market. Our scope included developing the brand identity and a comprehensive brand book defining the visual language, typography, color palette, and brand guidelines. We also designed the product packaging, creating a clean and distinctive system that effectively communicates both the functional and sensory benefits of the product. On the digital side, we designed and developed the brand’s website, crafting a user experience that reflects Nazal’s positioning while clearly showcasing its products, benefits, and brand story. To support the launch, we led the creative direction. We produced the brand’s first visual content library, including product photography, lifestyle imagery, and video production for both the website and social media platforms. These assets became the foundation of Nazal’s initial marketing and communication strategy, ensuring a cohesive and impactful brand presence across all customer touchpoints.

nazal.mx is a nasal strip brand infused with aromatic essences designed to support better breathing and enhance everyday wellness during sleep, exercise, and daily activities.