We developed an audiovisual piece for Sal Sol, the iconic salt brand from Las Coloradas, Yucatán, in celebration of its 80th anniversary. The project aimed to capture not only its production process, but also the essence of a truly unique Mexican brand. Over several days of filming, we documented the journey from sunrise to after sunset, working alongside the chemists and factory team to portray their daily operations. We also explored the striking salt mounds and the region’s signature pink lagoons, creating a visual narrative that blends tradition, science, and natural beauty.
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In addition to this commemorative project, we have collaborated with Sal Sol on multiple campaigns, directing and producing audiovisual content across key destinations such as Puebla, Cancún, Playa del Carmen, and Tulum. These pieces are part of their broader marketing strategy, bringing the brand into curated culinary spaces and experiences that reflect its identity and quality.
