Roc Hotel in Tulum is a luxury hotel based in the beautiful beaches of Tulum, Mexico. Part of their vision is to give an holistic experience to their guests whilst bringing back the high luxury standards Tulum had at the beginning.
We were hired to develop Roc´s visual online presence, through a set of images, videos, written communication & graphic elements. Our focus was on transmitting the exotic and luxurious experience guests live to have when staying at Roc. The approach we took was ensuring that our creative and artistic direction created a difference between the content by other hotels. Focusing on Roc's vision and mission, we obtained all the elements in the images and videos to make sense of the work in which Roc Luxe lives.