Ikart is an electric Go-Kart experience based in Mexico. It was exciting to work along with them and create the whole brand from scratch. We provided our creative services developing their name, brand identity and communication strategy. Our goal was to create a world in which the brand was associated with technology, high speed, futuristic denotations rather than a street racing concept.
In order to achive this we gave it a more clean look. Through a modern color palette which is more associated with the tech industry rather than the racing industry we differenciated the brand from its competitors. More over the clean minimalistic look aligns with the cleaness of an electric car racing facility.